New York City is filing another lawsuit to put a stop to companies selling illegal flavored vapes to kids, as reported by the NY Post. Mayor Eric Adams said during a public safety briefing in City Hall.

“Price Point’s greed has been pushing nicotine on our kids for too long and today we say no more.” 

The latest lawsuit is against Price Point Distributors Inc., a company based out of 

Long Island. Its goal is to stop the company from selling their products and also demands an unspecified amount of money for damages and fines.

“We will not sit idly by as they continue to harm our kids, and we will not tolerate crime and disorder of this magnitude, which includes illegal sales of drugs, vapes, and other illegal cannabis products.”

After recognizing the risks of this addictive product, Mayor Bill de Blasio signed a law in 2020 to ban the sale of flavored vaping products in all five boroughs. In July 2023, the Adams administration filed a federal lawsuit against four big distributors, and in April 2024, they announced a second lawsuit against 11 local wholesalers. Both cases are still ongoing.

“By selling disposable vapes with kid-friendly flavors — such as cotton candy, raspberry watermelon, and cherry cola — defendants are putting profit before the wellbeing of young people,”

the city’s acting corporation counsel, Muriel Goode-Trufant pointed out. 

Adams mentioned that they working closely with the city Department of Education to tackle this problem. Mark Rampersant, the Security Director of the DOE, said that they have nearly 300 counselors helping students who are addicted to these products and plan to actively educate young people about the dangers.

“We’re also providing counseling, support services, and counseling to our parents as well,”

Rampersant said.

According to The National Youth Tobacco Survey,

“e-cigarettes remain the ‘most popular products’ among teenagers.”

#Clique, what are your thoughts?