Snoop Dogg’s Super Bowl ad has incited an unintended response. The rapper appeared with Tom Brady to perform an ad in one of the coveted halftime ad slots to speak against hate. However, given Snoop Dogg’s performance at Donald Trump’s inauguration in January, fans were not receptive to their message. They opined that the record producer was not the right person to speak against hate, considering his support for an individual known to have championed hate.

Snoop Dogg and Tom Brady Appear In Super Bowl Ad

Snoop Dogg and Tom Brady championed the advocacy against hate in an ad during the Super Bowl on Sunday, February 9. The “Stand Up to All Hate” advertisement was powered by the Foundation to Combat Antisemitism, backed by Robert Kraft, the New England Patriots owner whom Brady once played for. In the ad, the stars exchanged “I hate you” opening statements in quick succession. Snoop said:

“I hate you because I don’t understand you,” while Brady responded, “I hate you ’cause you look different.”

After their exchange, the screen went black, and a text appeared. It read:

“The reasons for hate are as stupid as they sound.”

The Super Bowl ad cut back to the rapper, who said:

“Man, I hate that things are so bad that we have to make a commercial about it.”

Tom Brady agreed, saying, “Me too.” The duo then turned and walked away.

Fans Surprised At Snoop Dogg Choice For Super Bowl Ad

Meanwhile, Snoop Dogg and Tom Brady’s ad angered many people because they supported Donald Trump. The two-time President has made antisemitic, homophobic, racist, and xenophobic statements in the past. Thus, they believed the duo were unfit to speak against hate. Snoop especially came under fire because he had just performed at Trump’s inauguration despite his criticism of black artists who did the same in 2016.

The next year, he stirred controversy by pretending to shoot a life-like clown replica of Trump in his BadBadNotGood song remix. Snoop also doubled down on his decision to perform at Trump’s inauguration ball and told naysayers and trolls who criticized him to mind their business. He said, “Get your life right. Stop worrying about mine.” Hence, fans were shocked that he was the spokesperson against hate. Brady also had his share of criticism because he supported Trump in 2015.

Fans Criticize Snoop Dogg

Several people took to X, formerly Twitter, to call out Snoop Dogg for participating in the No Hate Super Bowl ad.

“This was the dumbest commercial of the Super Bowl,” one declared.

“If Snoop Dog wanted to stand up to hate, he shouldn’t have sold out and performed at Trump’s inauguration,” someone wrote.

A second person said:

“Snoop Dogg lost the right to be a part of a commercial denouncing hate when he took money to perform for Trump.”

A third person remarked:

“Snoop Dogg doing a commercial about speaking out against hate while also being the man who performed for the enforcer of hate is WILD!!!!”

A fourth fan commented:

“The audacity of Snoop Dogg doing an anti hate ad after who he just performed for?”

“That Tom Brady and Snoop Dogg commercial was horrible,” another person added.

Robert Kraft Did Super Bowl Ad To Awaken Love

Meanwhile, Robert Kraft spoke with USA TODAY on why he did the ad with Snoop Dogg and Tom Brady. He mentioned that he doesn’t “recognize parts of this nation. I don’t like where we’re headed,” He said, adding:

“I’m worried about our country right now. In Germany, it all started with the Jews. Then [the Nazis] went after everyone. What I would say to some Americans is, ‘You’re next.’ Jews, Blacks, Asians, the LGBTQ+ community. It won’t stop with the Jews.”

Kraft continued, “You’re next unless we all stand together,” and revealed that he did the ad because:

“The majority of people in America, who are good people, I think they believe there’s nothing they can do. But there is. What we need is non-Jewish people to stand up to this hate.”

Robert Kraft’s effort to awaken the conscience and desire to restore love with his Super Bowl ad featuring Snoop Dogg and Tom Brady is admirable. Unfortunately, the message is currently being overshadowed by the messengers. Hopefully, people can get the message even if they despise those bearing it.

#Clique, what do you think about Snoop Dogg and Tom Brady’s Super Bowl ad? Let us know in the comments.