90% of Money Made By Nigeria’s International Artists Stays Outside the Country Says Filmmaker CHARLES NOVIA

Charles Novia

Reports by Arise News, Filmmaker and CEO Teen Africa TV Charles Novia has said the new Ministry of Arts, Culture, and Creative Economy, overseen by Barr. Hannatu Musawa, should look into creating structures that direct the revenue of the creative economy to contribute greatly to the Nigerian economy rather than the international scene. In an interview with Arise News on Monday, Novia spoke of the numerous interests and investments in the sector right now.

The Culture and Creative industry has been described as a good potential to tap into and contribute to the Nigerian economy if properly harnessed. He stated that the new ministry will have to address the money made from these industries leaving the country, and not really contributing to the Nigerian economy.

He said,

Burna Boy would do maybe a million or 2 million dollars or sell 10 million dollars worth of streams, I can tell you that 90% of that money is in the US. It doesn’t come to Nigeria. “Any young artist who ‘blows’, becomes popular, has a big hit, shifts out of the country immediately. “We are not feeling much of that impact here because the structures for supporting those artists within the touring systems are not here.”

Novia said the minister might take time to get used to the industry saying,

“We might have a square peg in a round hole.“ That is not what we need now. We need to have policy discussions with people in the industry and then we set the agenda right for her.”

He said,

“We are not speaking with one voice, so we need to start getting ourselves into a regulatory framework to begin to push for the right things for our own people, so the minister can help in that regard”.

He also highlighted the blurred lines between the industries, including Arts, Culture, Creative Economy and Tourism, and the importance of delineating the parastatals under them.

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