A Strategy That Brings Everyone On Board: “Telfar Is Giving Away Free Bags”

Product Design
Instagram/Telfar

Talk about taking a marketing campaign and strategy to the next level. In business, you definitely have to strategize, and strategy means getting everyone on board with what you are serving.

According to Fashionista, In the spirit of strategy and the holiday season, Telfar is giving away its famous shopping bags this season. The brand announced that starting November 17 at exactly 12 pm ET, if you purchase at least one bag from the website, you will be allowed to gift another.

Nothing is free in Free Town; there’s a requirement added to this. Customers must send in a 20-second video on November 13, talking about the person the gift is for. This is all that is required of you to gift that bag to a special someone. The brand encourages customers to stay away from scamming, stating,

“No scamming.” This is only a joke as the brand went further to add, “How dare you take advantage of us! (But seriously.)”

This promotion is open only to the bags collection. The giveaway does not apply to the clothing and jewelry categories, but it is unrestricted when it comes to the luxury shopping bags. You can even rock the collection Beyonce was rocking, including the Moose Knuckles and Ugg bags, which are all available.

Making things affordable is still the brand’s priority. Prices for this promotion aren’t changing; they will remain the same. A small shopping bag will still go for $150, a medium for $202, and a large bag will cost $257.

Rather than a buy one, get one free promo deal, customers can gift one shopping bag only, regardless of the style or amount of purchase done. Delivery for each gift bag will be shipped between December 24-25, just in time for the receiver to feel all the love of Christmas.

Clique, what are your thoughts on this?

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