Beyoncé’s new hairline, Cécred, is indeed special. The product, pronounced sacred, was inspired by her days working in a salon. The singer now has a new hairline and brand to honor those memories. Here’s what you need to know about Beyoncé’s Cécred, which aims to provide healing for women.
Beyoncé Shares Update on New Hairline — Cécred
Beyoncé unveiled Cécred by sharing an exciting clip on her Instagram timeline. The entrepreneur, who isn’t afraid to explore new ventures, captivated viewers with a retrospective video shown on a screen covered in white sheets. The video featured a salon and showcased women with different hair types.
While the video did most of the talking, the Grammy winner shared brief details about the launch in the caption, writing:
“Hair is sacred. The journey begins on Feb 20. Visit http://CECRED.COM.”
Beyoncé Talks About Her Dream from Last Year
This new launch reminds us of Beyoncé teasing a hairline last year. The Destiny’s Child alum explained that she used to sweep hair in her mom’s salon.
According to her:
“How many of you knew my first job was sweeping hair in my mom’s salon? Destiny’s Child got our start by performing for clients while they were getting their hair done… I’ve always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating.”
Beyoncé expressed how she learned that hair is nurturing to the soul. According to the singer, hair is where women bond. In an effort to continue her mother’s salon legacy, she created the Cécred brand. The singer’s Cécred brand will include hair products, wigs, accessories such as jewelry, cosmetic bags, sleep masks, clothing, and bed sheets. Its goal is to cater to women.
