Reveille Trading Company is committed to giving rich coffee directly to shop owners, operators, and consumers, supplying coffee businesses across the nation with farm-fresh large packages that help them thrive.
The owners went on trips to South America and carried out research. They discovered that coffee farmers receive low pay because there are numerous intermediaries involved in the process. A significant portion of the coffee’s value ends up in the hands of various middlemen before getting the consumer.
The journey of farm coffee has multiple stages, from the farmer to the CO-OP, who then sells it to larger companies. Before reaching the consumer, the coffee passes through wholesalers, distributors, coffee shops, and grocery stores. Recognizing the need to streamline this lengthy supply chain, the owners devised a plan.
They developed a strategy that allows them to obtain the highest quality coffee without relying on intermediaries. Consequently, coffee farmers receive fair prices, and customers receive a superior product.
The brand is dedicated to promoting economic inclusivity worldwide. They achieve this through direct trade, partnering with small farms and roasters.
#Clique, we would love to hear your thoughts on this!
