Black-Owned Fashion Brand: The House Of LR&C Gives Away 3% Profit To Helping Youths Achieve Their Dreams

Instagram/LitabyCiara

The House of LR&C is a brand that was built to bring together retail and reformulate the fashion industry and how it operates, making its own inclusive, community-driven to produce a positive change on a large scale.

Ciara and Russell decided it was time to combine their passion for fashion and design with a longtime friend and mentor to create the brand in 2020. The brand believes that the world has been connected through its genuine compassion in a bid to create a new way forward.

“We were to create something with a higher purpose, to do good and inspire good in others.”

A step and belief in the brand empowered an enormous impact. This led to the brand looking for ways and opportunities to not only donate to worthy causes but to amplify voices, support individuals, communities and positive initiatives focused on inclusivity, environmental responsibility, and social justice.

The purchases from this brand go to the youth to help them achieve their dreams. The brand gives away 3% of profit, after product cost, to the

“Why Not You Foundation.”

Clique, what are your thoughts on this move and brand?

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