A hair brand that speaks with high-value power, seeking to celebrate and enable the beauty of all individuals from diverse backgrounds.

A black-owned haircare brand that offers naturally derived, safe products that cater to uneven hair.

The brand is committed to its clientele as it uses sustainably sourced ingredients to support ethical and fair trade practices.

The brand of Adwoa Beauty is paralleled in the life of the founder, Julian Addo, whose traditional name is also Adwoa:

“a life + purpose + willpower = Adwoa Beauty.”

Julian craved a haircare solution that works for her hair and the many people who needed quality hair products.

The brand stepped in to fill the unfeasible expression of organic beauty for men and women from multicultural backgrounds.

Adwoa Beauty was launched in October 2017. Adwoa Beauty serves an authentic product as it stays true to a credible portrayal, merging an obsession with African hair.

“I wanted to create a brand that offered salon-quality, efficacious formulas and an elevated wash day experience for people with textured hair. Adwoa Beauty celebrates hair in its most natural kinky, coily, curly, and wavy state,”

says Julian.

#Clique, what will you be using this product for on your next hair appointment?