Black-Owned Whiskey Brand “Du Nord”

Instagram/DuNordSpirits

It took good people, extraordinary circumstances, stubborn curiosity, and booze.
It was the founder’s ambitious co-founder and spouse, Shanelle, and her family farm, which had enough corn to make for a few batches.

Industry outsiders put it all in the bottle.
But still, Chris was the only Black man in the room at trade events.
He decided to make that different.
Du Nord did what needed to be done.

From the fury came the fuel. The team’s actions became a Foundation. Both for others and for Du Nord.

The brand didn’t start with a grand plan. Just good booze. Then they just did it. And you can, too.

Du Nord Foundation
In 2020, it became clear that the community needed different types of support. In the wake of George Floyd’s murder and the pandemic, the Du Nord Foundation was founded to address racial inequities and build economic justice in the Twin Cities.

The band of outsiders and aficionados working to make change from inside the glass, the economic system, and the whole damn world.

#Clique, what are your thoughts on this?

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