Just like indulging in treats from a local bakery or replenishing your favorite brand of soy milk, discovering the right ‘essentials’ can be exciting when you know where to find the best for you.
Based on research, the brand recognized the need for a haircare brand that thinks and looks different, for all hair types, curls, fuzz, frizzy bits, bangs, braids, bantu knots, and more.
BREAD understands the importance of providing care tailored to your diverse hair needs while striving for a balanced approach. The brand believes that haircare should never feel forced or like a chore; instead, it should be an enjoyable experience.
Launched in 2020, BREAD is a brand that feels fresh but also pays homage to its roots in the 90s, tracing back to the founder’s experiences on the salon floor. According to Maeve, the founder, her mother’s braiding salon in Perth, Australia, with its braiding tutorials, storytelling, familiar faces, and close-knit community of women with curly, coiled, and textured hair, served as the inspiration behind BREAD.
Starting small, BREAD aims to help customers achieve success on wash-day. The kit 1-wash is like a full bread basket, containing all the essentials you need for a thorough
cleansing routine. It offers a variety of products that can be layered and used between showers, such as hair oil lip gloss for your strands, leave-in conditioning and styling hair cream for overall nourishment.
As a child, Maeva spent significant time in her mother’s braiding salon, immersing herself in the world of beauty and hair products. The scents, visuals, and textures of these products became an integral part of her daily life, symbolizing the art of styling and embracing womanhood.
#Clique, what are your thoughts on this brand? Is this something you would consider trying out?
