In the world of entertainment, there is a new trend emerging: stars are quietly inking deals to license their AI doubles. This means that these stars are allowing companies to create and use digital avatars of themselves for a variety of purposes, such as marketing, advertising, and even performing.
One of the pioneers of this trend is Will Smith. In 2023, Smith signed a deal with the company Hyperreal to create an AI double of himself. This AI double was then used in the film Gemini Man, in which Smith played a younger version of himself.
Another star who has signed an AI double deal is Paul McCartney. In 2022, McCartney signed a deal with the company Genies to create an AI double of himself. This AI double was then used to create a virtual concert experience for McCartney’s fans.
There are a number of reasons why stars are interested in licensing their AI doubles. First, it can be a way for them to extend their reach and connect with fans in new ways. For example, an AI double can be used to create virtual meet-and-greets or to perform in concerts that are not possible in the real world. Second, AI doubles can be used to generate new revenue streams. For example, an AI double can be used to endorse products or to appear in commercials. Third, AI doubles can be used to protect the star’s image. For example, an AI double can be used to make public appearances in place of the star, or to be used in films or TV shows where the star does not want to appear in person.
Overall, the trend of stars licensing their AI doubles is still in its early stages. However, it is a trend that is likely to continue to grow in the years to come. As the technology becomes more sophisticated and the demand for these services increases, it is likely that we will see even more stars signing deals to license their AI doubles.
