Flora & Noor: The Inclusive Skincare Brand Revolutionizing Clean Beauty


Meet Flora & Noor, an inclusive skincare brand with halal, vegan, and cruelty-free products founded by Jordan Karim, a research chemist who worked as a pharmaceutical skincare consultant for 9 years. Her drive to create her own brand was a result of coming across other formulas that were unfit for her skin type.

The brand focuses on clean skincare while attending to the needs of people with dark skin and helps with conditions like eczema and hyperpigmentation. Their products are certified clean, cruelty-free, and also provide glowing and effective results.

Karim’s brand has quickly expanded into a developed halal skincare line that includes a variety of products such as cleansers, toners, masks, moisturizers, serums, and other skincare essentials. These products are inspired by ingredients and traditions from Africa and the Middle East. Each product is tailored to specific skin goals, offering customers a customized skincare routine.

Highlighting her positive influence on the world, Jordan expresses her happiness, especially for the Muslim community. They no longer need to go back to their home countries to buy Halal beauty products because of Flora and Noor.

“Everyone, not just Muslims, deserves alcohol-free and animal by-product-free skincare,” she said.

“Our world is so diverse, and I believe our skincare should reflect that,” she added.

#Clique, do you shop from Flora and Noor?

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