Building a social media audience takes passion, dedication, and patience. It is a full-time job on its own, and without the three values listed, it would be impossible to succeed. Many struggle with receiving no engagement on educational or enlightening posts, or only a few likes. The reason may not be that you lack creative content; you may just be missing a few key points.

Five Steps to Building a Social Media Audience

Nest in Your Perfect Spot

Building an audience on social media requires some investigation. Critically analyze where your audience is likely to come from. If they are mostly young people, your best bet would not necessarily be Facebook, but rather Instagram, TikTok, and other trendsetting platforms. Once you figure out where your target audience lies, you can focus on posting creatively.

Build Catchy Content

Since you intend to have a ton of engagement from your audience, focus on posting imaginative content. Use catchy phrases and videos, and find ways to compose messages from ongoing trends that can catch people’s attention. To start, begin with short notes or videos. Once you have built your social media audience, you can increase the length of your posts.

Your Posting Game Must Be Unmatched

You may feel devastated if you don’t receive a bombardment of likes and comments in the beginning, but do not lose hope. Keep posting and maintain consistency. Eventually, people will come around.

Employ Creativity and Be Engaging When Building Social Media Audience

If you want engagement, then lead by example. Engage with topics that catch your attention. It could be a repost, a quote, or a comment. Just ensure that you leave your mark on the engagement. According to ZubTitle, “Don’t post and then ghost.” When healthy arguments arise from your repost, try to engage respectfully to enlighten people.

Teamwork Makes the Dream Work

When trying to build an audience, enlisting the help of other social media influencers isn’t a bad idea. You can learn tips from them, reach their followers, and expand your page as a result.

In whatever you do, try to remain authentic. Don’t seek relevance in the wrong places. Provide enjoyable reads for all ages and genders. That way, you can captivate a wide range of engagement on your page!

Clique, what are your thoughts?