Pat McGrath is the world’s most influential and in-demand makeup artist. For over 25 years, McGrath’s creative vision has made her a tour de force whose legendary and creative power has transformed both beauty and fashion on a global scale.
Each season, Pat McGrath Labs conceptualizes and creates beauty looks for over 60 ready-to-wear and couture shows in Milan, Paris, London, and New York for the world’s most prestigious luxury brands and designers, including Prada, Miu Miu, Dior, Burberry, Givenchy, Calvin Klein, Balenciaga, and McQueen, to name a few.
While the brand continues to set global beauty trends and elevate the art of makeup within the fashion industry’s most demanding environments backstage at runway presentations for the most iconic couturiers and coveted international brands.
The brand’s debut product, GOLD 001, sold out in record-breaking time when it launched on Pat’s social media channels in 2015. Since then, PAT MCGRATH LABS has continued to launch obsession-worthy cosmetics, collaborations, and curations that have pushed the boundaries of beauty like no other brand in the world.
Since its launch, PAT MCGRATH LABS has been breaking global sales records, including becoming the biggest selling beauty brand in Selfridges’ history with its in-store launch in April 2019.
#Clique, what are your thoughts on this?
