According to TheVerge, Streaming services are all out to increase their subscriber base and take in streaming revenues. As a result, these two streaming giants are clamping down on password sharing to drive new subscribers to their services. Hulu has laid the groundwork to kick friends, family, and freeloaders off its services unless they can cough up cash for their subscription. This week, the company revised its Terms of Service to ban password sharing outside of

“your primary personal residence”

and telling subscribers they will need to comply by March 2024.

This is not a complete surprise because if you look just down the street to their biggest competitor Netflix, they reported an increase in subscription and new customer registration base when they implemented their password crackdown last year. This has given the impetus to all industry players to move in the same direction to harness more from clamping down on password sharing.

Disney+ will soon own all of Hulu, so it makes sense for them to streamline their operation for maximum revenue. There will be limitations on sharing your accounts outside of your household. The companies explained all this in their sales messages to all existing subscribers with a view on updating every aspect on disputes that might arise from this move.