Ebro Darden, host of the Ebro in the Morning radio show, said that he has heard that major record labels are not as interested in signing rappers as they used to be.

Darden said that he received a phone call from a source who told him that

“many major record labels have deprioritized signing rappers.”

The source also said that the focus is now on African music and Latin music.

Ebro said that rappers need to

“stop being boring and talking about the same shit over and over”

if they want to get signed by a major label. He also said that they need to stop chasing TikTok success and focus on making good music.

Darden’s comments come at a time when the music industry is changing rapidly. Streaming services have made it easier for artists to release their music without the help of a record label, and this has led to a decline in the power of major labels. In addition, the rise of social media has given artists a new way to promote themselves and connect with fans. This has made it even more difficult for record labels to find and sign new talent.

Despite the challenges facing record labels, Darden believes that there is still a place for them in the music industry. He said that labels can still provide artists with valuable resources and support, such as marketing and distribution. However, he also said that labels need to be willing to change with the times. They need to be more open to signing artists from different genres and backgrounds, and they need to be willing to take risks.