After many disappointed viewers have called out the Mean Girls remake movie for false advertisement, the President of Paramount’s global marketing has publicly admitted the studio’s role in choosing not to explicitly market the new film as a musical because they didn’t want to ‘turn off audiences’.
According to Variety, Paramount’s Marc Weinstock disclosed that the decision to avoid marketing it as a musical was intentional.
“We didn’t want to run out and say it’s a musical because people tend to treat musicals differently,” he told Variety. “To start off saying musical, musical, musical, you have the potential to turn off audiences,” he said. “I want everybody to be equally excited.”
Weinstock continued, “This is a movie within the ‘Mean Girls’ world,” Weinstock says. “We didn’t want to distill it down to one thing because it’s not one thing.”
The concerns were raised after the film’s January 12th debut, which had many of the audience appalled as they took to social media to express their discontent in finding out the new film wasn’t a direct remake of the 2004 comedy classic but instead an adaptation of Tina Fey’s Broadway musical.
#Clique, what are your thoughts on the Mean Girls marketing?
